As we move towards the busy recruitment window, attracting the best talent to your school, college or Trust can be the biggest challenge when it comes to recruiting in education.
Our latest blog lists some top tips on how to attract the best talent to your organisation.
Start with your job descriptions. A job description/advert is the first step in a recruitment journey – make sure you catch their attention with this.
The basic job specification must include expectations, requirements and qualifications, you must ensure these are clear and concise to help deter any unsuitable candidates. However, go a step further and bring life to the advert.
- Highlight your culture through visuals. Candidates wants to feel like they will fit in and be welcomed when searching for a new job. Use imagery and video clips to bring your organisations culture to life.
- Have a link straight to your school, college or Trust website so candidates can quickly find out more about you.
- Highlight benefits and what you will offer to draw in candidates.
Strategic advertising. You may be using multiple channels to advertise your roles. Think about optimising your recruitment by strategically targeting through the right channels for the role.
- Look at channels you’re already using and how you can improve your reach on these.
- Ensuring social media platforms are apart of your advertising strategy, especially LinkedIn.
Prioritise your candidate experience. An outstanding candidate experience can help you make the most of your hiring budget, effectively winning over the people you want to join your organisation. First impressions are vital and getting this wrong can earn a negative reputation.
- When the candidate experience is skilfully designed, top candidates get the impression your school cares about its people even before they’re on the team.
- Ensure your recruitment process is seamless and moves quickly. Solid candidates won’t wait around.
- If their experience with your organization is exceptionally positive, even candidates who aren’t accepted will still have great things to say about engaging with you.
- A poorly designed candidate experience will invariably leave a sour taste, not only for the candidate coming to interview, but also for any employee who made the referral.
Encourage employee referrals and promotions. Some of your best talent may already be with you at your organisation, so look from within too.
- Encourage referrals with a ‘Recommend a friend’ scheme to attract more talent.
- Employee referrals can be the best return on investment.
Attracting the best talent is a key step to building a strong workforce for your education setting. Getting the early stages of your recruitment process optimised, is the first step to reaching a wider pool of candidates.